Popular California based burger chain announces name change

Published on

CALIFORNIA – California-based burger chain The Habit Burger announced, August 22, that they are officially changing its name from The Habit Burger Grill to Habit Burger & Grill.

The company says the change reflects the brand’s commitment to offering more than just burgers. 

“From hand-spun milkshakes and crispy tempura green beans to innovative salads and chef-inspired sandwiches, Habit Burger & Grill has always been about the “&” – the extras that make the dining experience special,” said the company press release.

Habit Burger & Grill chief marketing officer Jack Hinchliffe said they’re not changing – just embracing what we’ve always been – an ‘&’ brand.

380 restaurant locations

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, acquired Habit Burger & Grill

The fast-casual restaurant chain has grown to over 380 restaurants across 14 states and internationally

The rebrand was rolled out across the brand’s marketing materials, packaging and digital platforms on August 28, 2024.

spot_img

Latest articles

California follows USDA’s lead in expanding loan access for manufactured homes

CALIFORNIA – The California Housing Finance Agency (CalHFA) announced that it is aligning with...

Proposed bill would require California rentals to include a refrigerator and stove

CALIFORNIA – Assemblymember Tina McKinnor (D - Inglewood) introduced AB 628 that would require...

New bill limits local governments’ ability to clear encampments and penalize homeless people 

CALIFORNIA –  Senator Sasha Renee Pérez introduced Senate Bill 634 that would stop local...

Wind advisory in effect with gusts to 60 mph for San Bernardino and other counties

The National Weather Service (NWS) issued a wind advisory with gusts to 60 mph...

More like this

Major SoCal toymaker laying off 120 employees

CALIFORNIA – Mattel notified the California Employment Development Department (EDD) that it would be...

Bill Gates predicts AI will replace humans. Can California ‘AI-Proof’ jobs?

CALIFORNIA – Bill Gates, Microsoft founder, recently said on the Tonight Show starring Jimmy...

Report says federal cuts could lead to a $17 billion economic loss and 140,000 job losses for CA

CALIFORNIA – A new report published by the Commonwealth Fund, on March 25, found...