Santa Fe Trading Company gives 3 tips for selling crafts

Published on

VICTORVILLE — Local artisans, unique gifts, live music and good food are in store at the Santa Fe Trading Company’s Fall Craft Shows. Owner Steve Blech gives three tips on best practices for selling crafts.

“I started my store about 20 years ago. I was remodelling a house in Apple Valley and I turned it into a pueblo house,” said Blech. “I went back to New Mexico — Santa Fe area and bought some logs, some vigas and latillas — I put some kiva fireplaces in the house. I just fell in love with Santa Fe — the whole enchanted feeling.”

Blech said he wanted to recreate that atmosphere and bring culture to the High Desert with his store. He holds street fairs — or craft shows in the Fall months in efforts to invite the community to Old Town Victorville and experience the sights, sounds and flavors of Santa Fe.

santa fe trading co plates

Blech has three tips for local artisans to have success with selling their crafts.

Tip #1: Unique welded items, crosses and wall decor are popular items

The products that sell the best are handcrafted items that come from the imagination. Products that are welded, crosses and any type of wall decor have the most success in this type of environment.  

Tip #2: Display should look appealing

Blech says that one of his emphasis in having a small business is appealing to all the senses — sight, touch, smell and just having a good display. Having a special item on an easel is important to be able to see it.

Tip #3: Tell the story behind your special craft

Being friendly and approaching people — telling them what you were imaging when you were making your craft is important.  Blech says people want to hear stories and get involved with the craftsman.

“People come here shopping for Christmas, birthdays and weddings — looking for unique items to give their loved ones,” said Blech.

So we wanted to have a place that had some beauty and uniqueness and that’s what we’re here for.

Steve Blech

The Santa Fe Trading company is located at 15464 7th Street, Victorville. For more information on the next Craft Show call 760-962-1290.

spot_img

Latest articles

Victorville awards first recipients of new fire academy scholarship amid wildland firefighter shortage

VICTORVILLE – The city of Victorville in partnership with Victor Valley College (VVC) Foundation,...

Coach Prime Deion Sanders recruiting players for new team on Twitter: ‘I ain’t hard to find’

NATIONWIDE – New coach for the University of Colorado (CU) Buffaloes “Coach Prime” Deion Sanders, took to Twitter, Wednesday, in hopes of finding new players for the team.

San Bernardino County offering $50 Drone Pilot Certification and Training

SAN BERNARDINO COUNTY – San Bernardino County Regional Occupational Program (ROP) is offering an 8-day Drone Pilot Certification and Training course for $50, this coming February 2023.

Victorville and Hesperia make top 100 Boomtowns in America for 2022

VICTORVILLE – SmartAsset, a New York-based financial technology company, listed Victorville and Hesperia in their top 100 list of Boomtowns in America for 2022.

More like this

Barstow High School Aztecs marching band performing at the Alamo Bowl

BARSTOW – WorldStrides, an educational travel and experiential learning company, announced that Barstow High School Aztecs marching band was selected to perform at the Alamo Bowl, December 29, in San Antonio Texas.

DV8 Artwalk showcasing local artists

VICTORVILLE – Horror, fantasy, comic book and anime artwork will be on display, today, at the DV8 Artwalk.

Calico Days bringing back the Old West this weekend

YERMO – A frying pan toss contest, gunfighter show and music from the Blacksmith Boys are some of the activities taking place this Saturday and Sunday at Calico Ghost Town 55th annual event.